Immediate escape
A full-screen arrival places the cabin, lake and mountain setting before everything else.
Work / H/012Studio concept / Prototype / 2026
NORTHVALE
A little closer to nowhere.
- Concept
- Art Direction
- Development
01 / DirectionNORTHVALE
An imaginary lakeside chalet concept shaped around stillness, seclusion and a direct path from atmosphere to booking.
Somewhere life slows down.Room to simply be.
02 / ContributionScope of work
Role
Concept & Development
Contribution
- Creative Concept
- Art Direction
- Web Design
- Frontend
- Booking Journey
Northvale is a self-initiated concept for an imaginary private chalet and is not connected to a real hospitality property.
Quiet direction
Editorial typography and restrained navigation preserve the feeling of privacy and calm.
Clear intent
The experience moves naturally from atmosphere and amenities toward a stay enquiry.
03 / Interactive prototypeInteractive preview
Explore the concept.
Experience loads as you approach
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