Heritage at the centre
The story begins with Sarajevo filigree tradition and more than four centuries of craft.
Work / H/011Studio concept / Prototype / 2026
BEKTIĆ
Heritage shaped into a contemporary brand experience.
- Brand Concept
- Art Direction
- Development
01 / DirectionBEKTIĆ
A speculative digital concept for a Sarajevo jewellery house, pairing generations of filigree craft with a cinematic, modern identity.
Centuries of craft.A new digital expression.
02 / ContributionScope of work
Role
Brand Concept & Development
Contribution
- Creative Direction
- Brand Expression
- Web Design
- Frontend
This was an independently developed concept presented to the brand. It was not commissioned, reviewed or approved by Bektić.
Cinematic expression
Deep contrast, sculptural imagery and editorial type give the jewellery a distinctive stage.
Modern discovery
A contemporary interface carries the historic character into a clear digital journey.
03 / Interactive prototypeInteractive preview
Explore the concept.
Experience loads as you approach
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